GOOGLE ADS VS FACEBOOK ADS

GOOgle vs facebook

Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads. using an omni-channel ads strategy that includes both Google and Facebook Ads is ultimately the best course of action.

The Strengths and Advantages of Google and Facebook Ads

As the worlds most popular and widely used search engine, Google is considered the leader in online marketing.Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.Google offers advertisers access to audience of users who are actively looking goods and services.

Compared to Google Ads, Facebook ads has been refining and improving its advertising solution for several years. today Facebook Ads is a pioneer in the sphere of paid social and has become a central part of many business digital marketing strategies.

Google Ads vs Facebook Ads: Targeting

Facebook Ads can offer more nuanced targeting.it is possible to Nano target, target a single person.

Google on the other hand, has different approach .Google search ads would target people based on keywords.in this case you are already aware of what the user is searching for.

Google Ads vs Facebook Ads: Budget

The average small business using Google Ads spends between $5,000 and $12,000 per month on their Google paid search campaigns. Thats $60,000 to $150,000 per year.

Companies spend an average $200 to $800 on Facebook Ads per month. Depending on the size of business Business spend $2400 to $9600 each year.

Google Ads vs Facebook Ads: Brand awareness

Both Google and Paid Social Facebook Ads have the same goal.to sell a product or service. Facebook is fantastic at building brand awareness. your targeting people based on their interests instead of keywords. rather than immediate sales ,your goal should be expanding your brand as much as possible.

Google Ads and Facebook Ads: Which You Should Be Using?

Both Google and Facebook Ads are popular and powerful advertising platforms for every type of business.  when we talk about Facebook were also talking about Instagram ,WhatsApp ,and FacebookMessenger.in other words, it should not be Google or Facebook, it should be Google and Facebook. Google includes YouTube.